Ericka Pittman | VP of Brand Strategy | Blue Flame
It has been a 13 year adventure since her graduation in 1998 with a degree in Corporate Communications, but Ericka Pittman has risen to a position in Senior Marketing Management overseeing brand strategy at Blue Flame (a Sean Combs Enterprises company), reporting to the EVP/GM of The Blue Flame Agency/Bad Boy Worldwide. Her current duties include everything from staff development, and training to brand positioning, innovation, revenue forecasting and strategic process streamlining.
Blue Flame is a leading boutique firm providing expert capabilities in the areas of Influencer Marketing, Social Diffusion, and Advertising. Ms. Pittman joined Blue Flame in March of 2009 as Vice President of Brand Strategy after previous success within the Radio One Inc, Time Inc, Conde’ Nast, and Vibe Media Group publishing houses. Her work with Blue Flame follows more than 15 years of experience in interactive and publishing media. Prior to joining Blue Flame, Ms. Pittman held positions at iVillage.com ; Honey, Heart &Soul, and Savoy Magazines – Vaguarde Media Group; Baby Talk Magazine – Time Inc; Glamour Magazine – Conde’ Nast; Vibe & Vixen Magazines – Vibe Media Group and GIANT Magazine – Radio One Inc.
“My secret is to become focused and passionate about every brand I represent. By creating a genuine group effort, I inspire my team which in turn produces program effectiveness and positive return on key performance indicators. I develop a deep understanding of my audience, fully comprehend my brand, apply learned and fool-proof techniques ultimately bridging audience connection, into one neat package that generates revenue for the client. I think my unique strength is seeing from a “birds-eye” perspective the opportunities that others do not via multi-dimensional marketing programs which in kind, catapult my clients into new revenue streams and opportunities.”
Ms. Pittman is a member of Advertising Women of New York, Cosmetic Executive Women, lends her time and energy to a number of causes and other organizations, including Dress for Success.
Ms. Pittman holds a Bachelor of Arts in Corporate Communications from Baruch College. She is a native New Yorker with homes in both New Jersey and Maryland.